Today’s business climate demands savvy in dealing with global issues – including sustainability. Have you heard the phrase “Triple Bottom line”?  Today it a growing concern for both small business and Fortune 500 companies, all of which  are in a race to remain competitive in today’s unpredictable markets. 

A Triple Bottom Line takes into consideration the Economic, Social and Environmental impact of your business model.  While there is no specific formula or strict accounting process to achieve this bottom line reporting, it is a focus that many firms are building into their accounting schemes, and making transparent to both customers and shareholders. 

Bob Willard, Author and the booking, The Sustainability Advantage, outlines the benefits of adopting a Triple Bottom Line approach to business.http://www.sustainabilityadvantage.com/products/sustainadv.html  He identifies key areas where you could not only be building your social capital by improving the esteem of the community you invest in – you could be missing valuable opportunities to increase your economic bottom line.  Now who can argue with that?