Our Board of Directors

Luis Brasdefer

Lawyer and MBA with 25+ years’ experience, including 20 in executive roles across government, private sector, and ventures. Expert in business analysis, cross-cultural negotiation, and international markets. Fluent in English/Spanish, he’s known as a trusted leader driving partnerships, growth, and sustainable strategies.


Rochelle Grayson

Digital strategist with 30+ years in business, tech, finance, and education. Expert in AI, digital business models, monetization, and analytics. Teaches at UBC Sauder, advises at Sustainable Media Center. Recognized as one of Canada’s Top 100 Most Powerful Women, she is dedicated to advancing responsible AI and empowering digital leaders.

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Gerardo Corro

Executive with 18+ years in education, tourism, hospitality, and public policy. As Tourism New Westminster’s ED, he drives destination growth and innovation, winning awards for branding. Former CEO/COO in international tourism ventures, Gerardo has worked across 10+ global cities, recognized for visionary, people-centred, and sustainable leadership.

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Paola Murillo

Marketing and International Business leader with 17+ years’ global experience. Founder of Latincouver, she created Carnaval del Sol, Latin Plaza Hub, and multiple programs linking Canada and Latin America. Recognized with national awards, Paola is a trilingual visionary committed to cultural exchange, community growth, and international collaboration.

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