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Our Management Team

We have a talented and passionate team dedicated to the success and growth of Latincouver. These amazing people are the backbone of Latincouver and through them every event and program is made possible. Through the dedicated efforts of our team, Latincouver supports communities, empowers people, promotes culture, and connects business.

Paola Murillo

Paola Murillo is a resourceful Marketing and International Business Development executive with over 17 years of global experience, supporting the delivery and planning of all kinds of marketing projects, including major events, facilitating community dialogues, product launches, internal communication, and stakeholder engagement.

Martha Lucia Jara

Is a Colombian born individual nationalized in Canada; a seasoned professional with Business and Project Management acumen. Her formal education in Engineering has given her the ability to face workplace challenges with an analytical mind which in conjunction with her MBA makes a powerful combination to understand and overcome difficulties and take advantage of opportunities with attention, accuracy and heart. Ms. Jara has worked in the public, private and non to profit sectors in different parts of the world and that has given her a neat perspective on how diverse businesses in different environments are run, and also the joy of working with different cultures, backgrounds, senioritis and languages.

Linda Purcell

Linda Purcell is a Chartered Professional Accountant with a BA in English Literature and Creative Writing from UBC. She has a wealth of experience that includes writing in numerous genres, working as an owner/manager at Top Producer Systems, working in public affairs, creating a book review blog, and finalizing the cookbook: Veggie Outlaws.

Eleanore Sayo

Eleanore started with Latincouver in January 2021 as a practicum student for her Post-Degree Canadian Business Management program with Vancouver Community College. She has an Accounting degree from the Philippines. She worked in the healthcare field for more than 20 years in various customer service and IT positions prior to coming to Canada.

Vane Van den Bosch

Vane joined Latincouver on March 2021 as a Social Media, Newsletter & Website Volunteer Coordinator and started leading the Marketing team five months later. She has a Bachelor’s Degree in Marketing with more than 10 years of experience, both online and offline. Vanesa worked in distinctive industries such as aviation, retail and a B2B glass manufacturer while in Argentina. She travelled for leisure around the world and also had the privilege to work closely with most Latin American countries, enjoying the colours, food, music, traditions and uniqueness of each one of them.


Alexandra is an experienced Human Resource coordinator with a background of more than 10 years in the field. She is passionate about her job and has experience in recruitment, onboarding, training for managers, creating motivational programs, assessment, team building and working on cooperative culture. Also holding Master Degree Diploma in Psychology and having a ground in organizing events.

Natalia Parga

Pilar Hansen-Holm

Born in Lima Peru and raised in Ecuador, Pilar recognized her passion for hospitality and tourism in her early 20’s. She pursued her dream and learned from the best! She studied at the world renowned Steigenberger School in Munich, Germany. Upon completion of her studies she was afforded the opportunity of working at the Five Star, Hilton Colon, Guayaquil. She quickly developed her talent for managing complex and unique banquets,conferences and events for distinguished guests. She hosted many prestigious and high-profile conferences for the Presidents and dignitaries with all of the South American countries. With her experience and national reputation for excellence, she opened her own restaurant, catering and event business in 2002. Her restaurant was immediately successful. Amidst her success she married and moved to Canada. Pilar formed ‘Pili Hansen Events’ in Vancouver during the summer of 2010 and continues its success in Toronto since 2012. Pilar has been part of Latincouver’s Carnaval del Sol since 2012, which has become one of the largest and most important Festivals for Vancouver and the province of British Columbia. Pilar has a natural gift for bringing people together for life’s important moments. Her personal touch and passion for creating the best events are always evident to clients and guests alike.

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