Paloma Morales is the LAHM project coordinator since 2021, which was a resounding success. Since 2018 she has collaborated in the art and culture area of the festival serving as curator of the festival’s art installations. Paloma has experience organizing events focused on culture and arts since 1997 in Mexico, UK, Australia and Canada promoting Mexico and Latin America in these countries. Her background in journalism, digital communication and marketing have helped her to have a better vision in the connection of different cultures. Paloma has also been a community manager for Latincouver and Carnaval del Sol, as well as a facilitator of workshops related to Pre-Hispanic culture.